How AKPI Uses Information.
Service Data will be used by AKPI in accordance with the applicable MSA, Customer’s use of Services functionality, and as required by applicable law. AKPI is a processor of Service Data and Customer is the controller. In addition, AKPI uses Information in furtherance of our legitimate interests in operating our Services, Websites, and business. More specifically, AKPI uses Information:
- To provide, update, maintain and protect our Services, Websites, and business. This includes use of Service Data and Other Information to support delivery of the Services under an MSA, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities, or at an Authorized User’s request.
- As required by applicable law, legal process, or regulation.
- To communicate with you by responding to your requests, comments, and questions. If you contact us, AKPI may use Information to respond.
- To develop and provide additional features. AKPI tries to make the Services as useful as possible for Customers and Authorized Users, and AKPI may use aggregated and anonymized Services Data and Other Information to develop new Services or improve existing Services.
- To send emails and other communications. AKPI may send you service, technical and other administrative emails, messages, and other types of communications. AKPI may also contact you to inform you about changes in our Services, our Services offerings, and important Services-related notices, such as security and fraud notices. These communications are considered part of the Services and you may not opt out of them. In addition, AKPI sometimes sends emails about new product features, promotional communications, or other news about AKPI. These are marketing messages so you can control whether you receive them. If you have additional questions about a message you have received from AKPI please reach out through the contact mechanisms described below.
- For billing, account management, and other administrative matters. AKPI may need to contact you for invoicing, account management, and similar reasons and AKPI uses account data to administer accounts and keep track of billing and payments.
- To investigate and help prevent security issues and abuse.
If Information is aggregated or de-identified so that it is no longer reasonably associated with an identified or identifiable natural person, AKPI may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data.”